If/Then

IF/THEN came to the Interact team with simply an idea. An idea to create a shoe brand that is intentionally designed to be flexed while walking in the city and while pitching in a boardroom. The team at IF/THEN was looking to be pushed creatively and work in tandem with one another to develop something bold with the ability to transcend trends and maintain its relevance over time. The goal was to craft a fluid shoe brand to bridge the gap between flair and function.

Designed with at Interact.