Widmer Brothers

Widmer Brothers was a pioneer in the craft beer space, but over time their design system became disjointed. The brand needed to regain its pride while attracting new, younger consumers. The redesign aligned the brand under a strong badge identity, with a redrawn ‘W’ icon and word mark. We took inspiration from the historic elements of the stained glass windows in the original brewery and combined them with flavor cues unique to each brew. The overall effect was remaking a craft brew icon for a modern consumer.

Designed while at Interact.